If you build it (a website that is professional, optimized and visually appealing) … they will come.

 

adjective

  1. relating to or involving the imagination or original ideas, especially in the production of an artistic work. Able to invent or produce new and original things

    "change unleashes people's creative energy"​

noun

INFORMAL

  1. a person who is creative, typically in a professional context.

    "the most important people in the mix will be creatives and direct marketing specialists"

cre·a·tive

/krēˈādiv/